About
Charter Hall
Charter Hall Group has grown, since its launch in 1991, to become one of Australia’s leading property groups, with a total managed property portfolio of $22.5 billion. The group, listed on the ASX ('CHC'), owns and manages 332 commercial properties around Australia, including office buildings, supermarket anchored retail centres, and a rapidly growing stable of industrial assets, on behalf of our institutional, wholesale and retail investors
CHALLENGE
Charter Hall wanted to gain exposure to emerging talent and solutions in the PropTech space so that it could differentiate itself and deliver better outcomes for its clients.
SOLUTION
Collective Campus developed a custom PropTech accelerator program, identifying, recruiting and nurturing four (4) startups through a 13- week program. We made a concerted effort to select startups that aligned with Charter Hall's strategic objectives and its different business models across its industrial, retail and office divisions. We also incubated one project team comprised entirely of internal Charter Hall employees.
We also recruited a number of high profile PropTech mentors and ecosystem partners such as Amazon Web Services, Zendesk, MYOB, Hubspot and IBM.
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OUTCOME
The program was one of the contributing factors that elevated Charter Hall to #14 on the Australian Financial Review's Most Innovative ASX200 Companies list, and generated a lot of mainstream media attention before and during the program.All four of the startups that graduated from the program developed significant progress throughout the 13-week program, striking partnership agreements and pilot programs with Charter Hall, as well as a number of other commercial real estate players in the market. They continue to work together post the program's conclusion.The startups that we selected included Estate Baron (property investment crowdfunding), Bricks & Agent (property management streamlining), InspaceXR (virtual reality tours for architecture firms and real estate agents) and Snaploader (3D mapping of 2D CAD files).
