Design better products, services and internal processes, and gain an advantage over your competition.
Melbourne is Australia’s capital of art, hipsters and coffee.
Whether you’re downing some avocado smash in Fitzroy, going for a run along the Yarra in Richmond, or chilling out by St Kilda Beach, you’re bound to come across numerous beards, tattoos and luscious pink locks.
But while Melbourne might have spawned artists like Nick Cave, @Lushsux, and Ronny Chieng, it doesn’t mean that its organizations are creative by geographic association!
For every Gary Ablett, there are one hundred aspiring also-ran footballers.
It’s no different when it comes to great ideas.
There are hundreds of ideas your team could explore, but how do you go about finding an Ablett - aka ‘God’ - amongst a sea of grassroots footy players?
This is where design thinking comes in.
It’s about finding the signal in the noise.
It’s about finding the great idea in a sea of mediocrity.
Having worked with countless organizations across Melbourne, such as Telstra, NAB, Sportsbet, Village Roadshow and MYOB, we’re well positioned to help you achieve your organization’s innovation goals.
Our team of multi-disciplinary talent works across all corners of Melbourne and greater Victoria, and they’re ready to help you take a mark in the proverbial pack!
The quality of your thinking determines the quality of your decisions.
Great ideas don’t just happen.
They evolve.
And they require that we stand in our customer’s shoes.
Design thinking helps organizations stand in their customer’s shoes to generate unique insights, identify problems worth solving, and generate ideas worth pursuing.
This guide provides an overview of the five key stages of design thinking, from empathy through to test. Find out how to apply the approach and start innovating at your organisation.
Download Guide »Our design thinking training can be delivered face to face, online or via a blended delivery model and can be customised to your organization’s unique requirements.
Participants are encouraged to bring real-world projects to the training and apply concepts learned in real-time to generate measurable business outcomes
Shay is the GM of Customer Strategy at Collective Campus. He has launched several startups and helped drive customer experience and innovation across large organisations in industries including retail, utilities, financial services and legal services.In addition, he has coached teams on Design Thinking at companies such as ASIC, Yarra Ranges Council, Maddocks, Pinsent Masons, Clifford Chance, and Tabcorp.
You can check out his insights on Design Thinking here: